Strada was commissioned by Airbnb Korea to deliver most unique campaign during Design Festival in Nov, 2014 in Korea Strada wanted Airbnb customer and potential audience to be a part of Airbnb guest experience. The Idea was creating Augmented Reality space where people can virtually visit Airbnb host and houses. Airbnb Augmented Reality house was designed under following design architecture. -creating Airbnb online to offline virtual world where people can navigate cities and hosts. -linked with new member signup and purchase decision journey support in virtual space. -offline event connected with SNS hashtag activities.
